Monday, November 15, 2010

Collective power

Still among the best ads I've seen - shows what collective power can do.
It clearly portrays how the different factions of the society act. Small things like the sleeping policemen, the politician who only worries about himself, the girl in the auto complaining about the state of affairs, the guy in the car going out to help after admonishing looks from his wife all lend a subtle touch of realism. And, the expressions of the small boy to each of this - chanceless!
But the use of the rains, though appropriate, is a bit over the top. Maybe, we've gotten so used to this technique that it has become a cliche and hence is not giving the full intended effect. They're surely beating it to death!

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